RAM Trucks Australia’s all-new RAM 1500 has officially arrived, with the first ‘DT’ models coming off the production line at the Melbourne Manufacturing Facility and heading straight to RAM dealers across the country.
Filling my ears is the deep burble of what can only be a V8 engine, the rear vision mirror lets me glimpse a large practical tray, and ahead of me is a straight, empty drag strip. It’s all oddly familiar, with images of Australia’s home-grown Holden and Ford V8 utes at the front of my mind. The mental picture is nothing but a cultural ghost of Australia’s lost manufacturing, with those car-based utilities now dead and long buried.
RAM Trucks Australia’s product onslaught continues with the arrival of the new V8 Hemi-powered 1500 Warlock, a seriously-tough addition to the RAM family.
From now until the EOFY, the claimable threshold for a new vehicle is up to $150,000 for those eligible.
Clearly, we live in strange times, with the Australia Government handing out money in an almost willy-nilly fashion to keep our economy alive, but when you hear that its now possible to buy yourself a vehicle worth up to $150,000 and instantly write off that amount from your tax, it's hard to know what to do first - check the calendar and make sure it's not April 1, or call your local Porsche dealer.
All 50 RAM Trucks Australia dealers are open for sales and service during these unprecedented times, with many going above and beyond to meet customer needs in a responsible manner.
Following a stellar 2019, where RAM Trucks Australia recorded 2,868 sales – up 296.7% on the previous year – the journey continues in 2020 with the introduction of the all-new 1500 Express Crew V8 Hemi.
Sitting one step above the entry-level 1500 Express Quad, the Express Crew features more space, higher specification, and an even sportier appearance – it is, as we like to say, the duck's guts.
PowerTorque recently had the opportunity for a simple drive south, from Airlie Beach in Far North Queensland to the bushfires encroaching on southern Sydney.
The 5000th RAM truck has rolled off the production line in Melbourne, marking a significant milestone in the journey of RAM Trucks Australia.
The Granite Crystal grey 1500 V8 Hemi Laramie adds to an ever-growing carpark of RAM trucks in Australia, helping to cement their position as vehicles with superior capacities and capabilities to any other mid-size ute on the market today. Or, as we like to say, vehicles that “Eat utes for breakfast”.
“The RAM is so far ahead on what it offers in terms of ride comfort, space and equipment…I just love it”
One of the great pleasures in motor journalism is to catch up with owners and discuss what factors influenced them in the selection of their own vehicle. Was it an appreciation for the mechanical specification, the need for a specific vehicle suited to a work tsk, a particularly impressive local dealership with whom they wanted to remain close, or was it just the colour they liked?
The RAM 1500 Laramie stars in another TV show…………….RV DAILY’S FOODIE TRAILS!
Launched, The All-New Ram 1500 - Eats More Than Just Utes18th May 2021
New V8 Hero! How RAM Built The Most Convincing Big Ute On Sale!21st September 2020
Tough Just Got Tougher: Welcome to Warlock16th July 2020
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