PowerTorque recently had the opportunity for a simple drive south, from Airlie Beach in Far North Queensland to the bushfires encroaching on southern Sydney.
The 5000th RAM truck has rolled off the production line in Melbourne, marking a significant milestone in the journey of RAM Trucks Australia.
The Granite Crystal grey 1500 V8 Hemi Laramie adds to an ever-growing carpark of RAM trucks in Australia, helping to cement their position as vehicles with superior capacities and capabilities to any other mid-size ute on the market today. Or, as we like to say, vehicles that “Eat utes for breakfast”.
“The RAM is so far ahead on what it offers in terms of ride comfort, space and equipment…I just love it”
One of the great pleasures in motor journalism is to catch up with owners and discuss what factors influenced them in the selection of their own vehicle. Was it an appreciation for the mechanical specification, the need for a specific vehicle suited to a work tsk, a particularly impressive local dealership with whom they wanted to remain close, or was it just the colour they liked?
The RAM 1500 Laramie stars in another TV show…………….RV DAILY’S FOODIE TRAILS!
Former rugby league legend and fishing fanatic Andrew ‘ET’ Ettingshausen has chosen the tough, V8 Hemi-powered RAM 1500 Laramie to join him in the next series of “Escape Fishing with ET”, launching early 2020.
“Escape Fishing with ET” takes viewers to some of the most exciting fishing locations on the planet, while showcasing an outdoor lifestyle that includes off-roading, diving, camping, fishing and boating.
When it comes to making a decision to purchase a new top spec’ ute the market has been redefined recently by the arrival of RAM Trucks to Australia. Those looking for something special have seen the price of a typical Japanese-style ute rise to equal that of a luxury car, while the ride and handling and interior standards of luxury have not matched the escalating cost.
The introduction of the American Special Vehicles RAM range has really shaken up the top echelons of the ute market, particularly where the previously undisputed king of the ute brigade, the Land Cruiser reigned supreme.
When RAM Trucks started production with the American Special Vehicles’ remanufactured 2500 and 3500 models in Australia, existing members of the ute brigade didn’t expect such an onslaught − both in terms of the product itself and its highly attractive pricing at the top end of the market.
Delivery and its sister heavy truck publication PowerTorque have been involved in analysis of the RAM Trucks model line-up since the idea of creating an official brand presence was first discussed at the headquarters of the Ateco group. With a long history of evaluating commercial vehicles, our writers have built a significant level of experience of the market, offering unique insights into what is viable or, in some cases, not viable at all, for Australian buyers.
Finished in brilliant black metallic paint, the RAM 1500 Black Pack lives up to it’s name with 20-inch black alloy wheels, black front and rear bumpers, a black grille and darkened headlights, with all the distinguishing badges also finished in black.
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