When it comes to making a decision to purchase a new top spec’ ute the market has been redefined recently by the arrival of RAM Trucks to Australia. Those looking for something special have seen the price of a typical Japanese-style ute rise to equal that of a luxury car, while the ride and handling and interior standards of luxury have not matched the escalating cost.
The introduction of the American Special Vehicles RAM range has really shaken up the top echelons of the ute market, particularly where the previously undisputed king of the ute brigade, the Land Cruiser reigned supreme.
When RAM Trucks started production with the American Special Vehicles’ remanufactured 2500 and 3500 models in Australia, existing members of the ute brigade didn’t expect such an onslaught − both in terms of the product itself and its highly attractive pricing at the top end of the market.
Delivery and its sister heavy truck publication PowerTorque have been involved in analysis of the RAM Trucks model line-up since the idea of creating an official brand presence was first discussed at the headquarters of the Ateco group. With a long history of evaluating commercial vehicles, our writers have built a significant level of experience of the market, offering unique insights into what is viable or, in some cases, not viable at all, for Australian buyers.
Finished in brilliant black metallic paint, the RAM 1500 Black Pack lives up to it’s name with 20-inch black alloy wheels, black front and rear bumpers, a black grille and darkened headlights, with all the distinguishing badges also finished in black.
RAM Trucks will be rolling off their Melbourne production line 24 hours a day, five days a week from 1 June 2019 to meet growing demand for the RAM range in Australia and New Zealand and, in particular the RAM 1500 which, with its unique 291 kW V8 engine and towing capacity of up to 4.5 tonnes, has set a new benchmark in the Australian and New Zealand markets.
As if its imposing presence on the road and the inimitable rumble of its 5.7 litre Hemi V8 engine was not enough, the 2019 RAM 1500 Laramie will be unmistakable on Australian roads thanks to its new grille and 30 cm high raised chrome badging on the tailgate.
RAM increased its Australian sales by more than 1000 percent in February compared to the same month last year driven by the new RAM 1500 launched in mid-2018, official VFACTS figures released today (05 March 2019) have been revealed and RAM’s Melbourne factory is also celebrating passing the 200 a month Australian production mark for the first time, doing so in the shortest month of the year.
The black sheep of the RAM family is now in 37 Australian RAM showrooms across the country with the arrival of the RAM 1500 Black Pack.