When it comes to making a decision to purchase a new top spec’ ute the market has been redefined recently by the arrival of RAM Trucks to Australia. Those looking for something special have seen the price of a typical Japanese-style ute rise to equal that of a luxury car, while the ride and handling and interior standards of luxury have not matched the escalating cost.
The introduction of the American Special Vehicles RAM range has really shaken up the top echelons of the ute market, particularly where the previously undisputed king of the ute brigade, the Land Cruiser reigned supreme.
When RAM Trucks started production with the American Special Vehicles’ remanufactured 2500 and 3500 models in Australia, existing members of the ute brigade didn’t expect such an onslaught − both in terms of the product itself and its highly attractive pricing at the top end of the market.
Delivery and its sister heavy truck publication PowerTorque have been involved in analysis of the RAM Trucks model line-up since the idea of creating an official brand presence was first discussed at the headquarters of the Ateco group. With a long history of evaluating commercial vehicles, our writers have built a significant level of experience of the market, offering unique insights into what is viable or, in some cases, not viable at all, for Australian buyers.
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ANOTHER MILESTONE FOR RAM TRUCKS AUSTRALIA 5000TH RAM LOCALLY PRODUCED20th December 2019
Delivery Magazine – The Ram Report1st November 2019
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