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blog large image - RAM SALES UP MORE 1000% IN FEBRUARY AND A NEW AUSTRALIAN PRODUCTION RECORD SET

RAM SALES UP MORE 1000% IN FEBRUARY AND A NEW AUSTRALIAN PRODUCTION RECORD SET

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RAM increased its Australian sales by more than 1000 percent in February compared to the same month last year driven by the new RAM 1500 launched in mid-2018, official VFACTS figures released today (05 March 2019) have revealed and RAM’s Melbourne factory is also celebrating passing the 200 a month Australian production mark for the first time, doing so in the shortest month of the year.

“RAM remanufactured more trucks in a month than ever before in February, but we are still chasing demand from across Australia and New Zealand for the RAM range and, in particular, for the Hemi V8 powered RAM 1500,” says Alex Stewart, General Manager of RAM Trucks Australia. “Given that demand is running well ahead of supply and we are responding by continuing to ramp up production in our Melbourne factory, February will be just the first of record-busting production months this year.”

Fully factory-supported and backed by 37 RAM dealers across Australia, the RAM range sets new benchmarks for performance and ability while the remanufacturing process in Melbourne is a major source of employment in automotive engineering, design and production both for RAM Trucks Australian production facility and the Australian component companies that keep the factory supplied with Australian made parts.

Every RAM truck is built specifically for the Australian market with a host of features and equipment from rear lights to the audio system. They are then shipped to Melbourne where they are remanufactured to right hand drive in a factory-approved process that ensures that they have the quality and consistency of the original vehicle.

RAM 1500

Leading the charge for RAM is the 1500 which is squarely amongst the Australia Ute market but with decisive advantages from its considerably larger interior and load tray, its market leading towing capacity of up to 4.5 tonnes, a choice of axle ratios and unique options such as the versatile RamBox® Cargo Management System. Not to mention the performance offered by the standard 291 kW Hemi V8 engine matched to an eight speed gearbox.

“RAM is uniquely capable for Australian buyers based, it has made a considerable contribution to the Australian economy and its production in Melbourne has boosted Australia’s reputation for engineering and production prowess,” says Mr Stewart. “So, while our February production figure is an outstanding performance from everyone involved, it is another stepping stone towards RAM becoming a major player in the Australian automotive market.”

RAM sales in Australia are up from 14 in February 2018, when the range was restricted to the RAM 2500 and 3500 Heavy Duty models, to 172 sales in February 2019 according to February VFACTS figures which list this as an increase of more than 999 per cent.

RAM 1500

The RAM 1500 – Built to tow to the max!

The RAM 1500 is, quite simply, built to tow, with a range of features that combine to make it uniquely capable and safe.

Uniquely in this market sector, the RAM 1500 is available a choice of two axle ratios. In addition to the 3.92 ratio fitted to the Express and RAM 1500 Black Pack as standard, the 1500 Laramie offers the addition choice of 3.21 ratio which makes for a more relaxed driving experience, improved fuel consumption and reduced emissions. It is the ideal choice for the owner who is not planning to take the RAM 1500’s impressive towing capabilities to the maximum.

But this unique feature is just the start of the RAM 1500’s towing features. In addition to the usual swath of electronic safety features, the RAM 1500 adds Trailer Sway Control, Ready Alert Braking and, on the Laramie, trailer brake control.

Trailer Sway Control does what it says – it works to counter one of the most common problems with towing, a traying weaving behind the tow car. Using sophisticated electronics combined with the RAM 1500’s brakes, it detects and counters a trailer swaying and pulls it back in line behind the RAM 1500, allowing the driver to maintain full control.

Ready Alert Braking has two functions, first if the driver suddenly takes their foot off the accelerator, the brake system pumps up the brakes ready to provide maximum braking performance in the time it takes the driver to move their foot from accelerator to brake pedal. Additionally, in the Laramie, when the automatic rain sensing wipers are activated by rain the Ready Alert Braking system moves the brake pads slight closer to brake disks so that they sweep any water off their surface to ensure maximum, instant braking ability.

The Laramie also has slider controls on the dashboard for to control the electric brakes on a trailer or caravan. These also bring up a choice of two readouts on the display screen in the instrument cluster to inform the driver exactly what setting the trailer’s brakes are set. A not inconsiderable part of the RAM 1500’s excellent towing ability is built on the foundations of its advanced separate chassis and sophisticated suspension which is mounted on it.

The front rails are 20 per cent stronger thanks to the use of high-strength steel while portions of the frame are hydroformed for dimensional accuracy (hydroforming reduces the amount of welding that leads to distortion), and side rails are fully boxed for both strength and durability. The front frame section incorporates advanced, high-strength steel that maintains overall strength and durability and to further improve NVH, new larger body mounts are located on the front frame rails and at the C-pillar.

All of this ability provides the RAM 1500 with capability to offer a class leading maximum braked towing capacity of 4.5 tonnes with 70 mm tow ball in the RAM 1500 Express, the RAM 1500 Black Pack and the RAM 1500 Laramie with the 3.92 axle. The maximum gross combination mass is a mighty 7.2 tonnes with the 3.92 axle and a still hefty 6.2 tonnes with the 3.2 axle. Needless to say, a heavy duty tow bar is standard on all RAM 1500 versions, as is a seven pin towing harness plug.

The Ram 1500 uses an exclusive multi-link, coil-spring rear suspension and this innovative rear suspension provides improved ride and handling characteristics with no loss of capability. A coil-spring design centralizes and absorbs bumps and impacts, while reducing the amount of friction in the spring system and it is some 20 kilos lighter than a leaf-spring configuration.

The front independent suspension combines upper control arms, aluminum lower control arms and retuned geometry with coil springs for improved responsiveness and handling while robust ball joints on the front suspension yield greater durability and are engineered with improved sealing methods.

Four-wheel disc brakes are standard on all Ram 1500 Truck models. The front rotors measure 13.2 inches (336 mm) in diameter and are clamped with dual-piston calipers, while rear rotors are 13.8 inches (352 mm) and utilize single-piston calipers. ABS brakes lead a whole phalanx of electric chassis assistance packages that reduce the chances of a road accidents by a significant margin.

The RAM 1500 is the latest in a long line of Pick-up Trucks that have become legends in North America, but it has taken Australian expertise to make the RAM 1500 fully available in Australia. The right-hand drive RAM 1500 has been designed and developed in Australia and refined for Australian requirements. It is built in North America and then remanufactured on a brand-new state of the art production line in Melbourne. This process means production quality and consistency. An Australian market RAM 1500 is built specifically for this market, imported by the factory appointed distributor, remanufactured to right hand drive in Melbourne and then sold through a nationwide dealer network.

The RAM 1500 is backed by a three year/100,000 km warranty with roadside assistance and requires a service every 12 months or 12,000 km.

The RAM 1500 – ready for Australia

“Our aim has always been that, so far as the customer is concerned, buying and owning a RAM, be it the new 1500 or its heavy-duty brothers, the 2500 and 3500, should be absolutely no different from buying any other mainstream vehicle,” says Alex Stewart, General Manager of RAM Trucks Australia. “This means everything from production line quality and consistency of product, to a national dealer network, a factory supported warranty, through to back up of a full parts and accessory warehouses in Sydney and Auckland that can deliver parts to anywhere in the country within 24 hours.”

“The RAM 1500 resets the ability, value and style measures for the Australian Ute market,” says Mr Stewart. “We fully expect it to have as dramatic effect on RAM sales in Australia as it has done in the USA, where the RAM brand has enjoyed eight years of consecutive growth, making RAM a significant player in the top end of the Australian Ute market.”